Branding
Verdant
Client
Brandin Marketing
Services
Brand Design, Logo Design
Year
2024
We partnered with a sustainable consumer goods brand to craft a visual identity that communicates environmental responsibility without sacrificing sophistication or shelf appeal.
The Goal:
Develop a brand identity that positions Verdant as a trustworthy, forward-thinking sustainable brand. The goal was to communicate ecological values through design — using earthy tones, natural textures, and clean typography that resonates with eco-conscious consumers.
The Challenge:
The brand had a clear mission but no cohesive visual language to support it. Their packaging, social presence, and website all looked mismatched, making it hard for consumers to recognize or trust them. Competitors were already establishing strong visual equity in the space.
The Result
We built a comprehensive brand system including logo, color palette, typography, packaging guidelines, and a digital style guide. The new identity was rolled out across packaging and social media, resulting in a measurable lift in brand recall, and the product soon landed its first major retail partnership.
